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2016-11-02

Sizmek Announces Strategic Partnership with Yahoo! JAPAN for the Japanese Market

for the Japanese Market

Yahoo! JAPAN to become the exclusive distributor and operator of Sizmek
platform in Japan

AUSTIN, Texas, 2016-11-02 14:10 CET (GLOBE NEWSWIRE) -- Sizmek, an open ad
management platform for multiscreen ad experiences, today announced a strategic
partnership with Yahoo! JAPAN. Through the partnership, Yahoo! JAPAN will
become the exclusive distributor and operator of the Sizmek platform and
products in Japan. Additionally, Sizmek’s ad management platform will serve
clients’ ads to Yahoo! JAPAN’s leading digital inventory for agencies and
advertisers.

“Delivering the right ads to the right people at the right time across multiple
devices has become an ever-growing challenge due to audience fragmentation in
our industry,” said Gen Miyazawa, Executive Corporate Officer, President of
Media & Marketing Solutions Group at Yahoo! JAPAN. “Through our partnership
with Sizmek, we can offer our clients integrated solutions with more efficiency
and effectiveness.”

“The partnership provides a one-stop solution for large advertisers and
agencies to enable ad creation, serving, and cross-device measurement all on a
single platform,” said Neil Nguyen, CEO of Sizmek. “We’re excited to partner
with Yahoo! JAPAN, the leading internet company in the region, to leverage
their premiere media with our technology.”

Sizmek will continue to offer Sizmek services in Japan until the end of January
2017. Starting February 2017, Yahoo! JAPAN will provide the services for the
Sizmek platform as the sole and exclusive provider in Japan.

Sizmek will continue to provide ongoing product development and technical
support.

About Sizmek:
Sizmek is the Open Ad Management company that brings freedom of choice and
contextual relevance to omnichannel digital advertising. As the largest
independent ad server, more than 42,000 next generation advertisers, agencies,
publishers, and trading desks rely on Sizmek’s offerings and flexible
third-party platform integrations to provide the industry’s most customizable,
best-in-class approach to creating seamless workflow across a wide variety of
partners in the digital advertising ecosystem. With a single point of access to
the best technology, data, and strategic guidance, Sizmek builds flexible
solutions for marketers and publishers that combine programmatic efficiency
with creative. Sizmek operates in more than 70 countries, with local offices
providing award-winning service throughout North America, EMEA, LATAM, and
APAC.

About Yahoo! JAPAN?
Yahoo Japan Corporation was founded in 1996 and operates Yahoo! JAPAN, a
leading internet brand and one of the most trafficked internet destinations in
Japan. Yahoo! JAPAN provides more than 100 services including search, news and
e-commerce via PC and smart devices and offers a full range of tools and
marketing solutions for businesses to connect with internet users in Japan.

Contact:
Travis DeLingua
travis.delingua@sparkpr.com

Författare SSE

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