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2014-07-08

SKF: SKF sponsors final's arena for Gothia Cup

Gothenburg, Sweden, 8 July 2014: SKF today announced that the company
will extend its cooperation with Gothia Cup and sponsor this year's
final arena fans. Thanks to the close proximity of the spectator
stands to the field, it offers the audience a more intimate
experience of the games.

"SKF has had a close cooperation with Gothia Cup since 2006 and this
year we felt that we wanted to expand the cooperation, in celebration
of Gothia Cup's 40th anniversary. Gothia Cup adapts well to SKF's
values of openness and teamwork, as well as being a responsible
corporate citizen in the communities where we live and work. Through
the SKF Arena we can offer the audience a fun and exciting event that
gives everyone a memory for life," says Tom Johnstone, SKF President
and CEO.

SKF Arena is the natural meeting point for people who want to see good
and exciting footboll with both boys and girls from all over the
world, in different age groups. The arena will offer preliminary
games and playoffs during the entire week and when it's time for the
finals all the teams that have qualified will meet there. At the
arena you will be able to follow the Gothia Cup teams from
international giants such as Paris Saint-Germain, Newcastle, Red Star
(Serbia) and Besiktas (Turkey), as well as popular Swedish teams,
e.g. AIK , IFK Göteborg, Malmö FF, BK Häcken and Elfsborg.

"Last year was the first year we had the arena at Heden. It was a
fantastic success with about 10 000 spectators at numerous games.
Thanks to SKF's extended cooperation with Gothia Cup we can offer our
participants and audience the arena also this year," says Dennis
Andersson, General Secretary, Gothia Cup.

The games will be commented by Jesper Sjöberg and Claes Andersson in
Studio SKF. They will also entertain the audience in between the
games, with Swedish sport profiles as guests and competitions that
engage the audience. Jesper Sjöberg is a known Swedish commentator
and musical comedy artist, with a great interest in football and
Claes Andersson is a commentator from Viasat. The two commentators
lead Studio SKF for the fourth year in a row.

Gothia Cup, the largest youth football tournament in the world
provides an opportunity for young people to play on the world stage
and compete against teams from across the globe. This year, over 1600
teams with more than 37,000 kids and teenagers will play over 4500
games on 110 playing fields. The final games are played before an
audience of over 12,000 spectators - an audience many adult football
teams only dream about.

Aktiebolaget SKF
(publ)

For further information, please contact:
MEDIA HOTLINE: 46 31 337 2400

PRESS: Ingalill Östman, Sr VP Group Communications, 46 31-337 3260,
mobile: 46 706-973260, ingalill.ostman@skf.com

INVESTOR RELATIONS: Marita Björk, Head of Investor Relations
tel: 46 31-337 1994, mobile: 46 705-181994, e-mail:
marita.bjork@skf.com

SKF is a leading global supplier of bearings
(http://www.skf.com/portal/skf/home/products?contentId=876709&lang=en),
seals
(http://www.skf.com/portal/skf/home/products?contentId=238358&lang=en),
mechatronics
(http://www.skf.com/portal/skf/home/products?contentId=447144&lang=en),
lubrication systems
(http://spider.skf.net/skf/portal/index.nsf/0/64532BF65D70865CC1256F95002...),
and services
(http://www.skf.com/portal/skf_lub/home/services?contentId=867934&lang=en)
which include technical support, maintenance and reliability
services, engineering consulting and training. SKF is represented in
more than 130 countries and has around 15,000 distributor locations
worldwide. Annual sales in 2013 were SEK 63,597 million and the
number of employees was 48,401. www.skf.com

® SKF is a registered trademark of the SKF Group..

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http://news.cision.com/skf/r/skf-sponsors-final-s-arena-for-gothia-cup,c...
http://mb.cision.com/Main/637/9613488/264914.pdf

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