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2014-05-07

STMicroelectronics: Blast Motion Launches First Product Blast Baseball

Blast's Precision Motion Sensor technology brings baseball and softball
players new ways to track, share and compare their game

Carlsbad, CA; Geneva, Switzerland, May 7, 2014
- Blast Motion announces the launch of its first product, Blast Baseball,
which was developed in close collaboration with STMicroelectronics (NYSE:
STM), a global semiconductor leader serving customers across the spectrum of
electronics applications, utilizing ST's highly advanced MEMS process
technology. Blast Baseball educates athletes on the mechanics of their swing,
empowers them to make meaningful adjustments, and offers a new way to share
achievements.

Weighing less than an ounce and dustproof, shockproof and waterproof, Blast's Precision Motion Sensor attaches to the end of any bat. Bluetooth®smart technology transmits accurate swing analytics to your iPhone®or iPad®while you play. Blast Baseball's accuracy can be compared to some of the most sophisticated tracking systems in the world. Blast Baseball even understands the difference between practice swings and real hits, and can store swing information when the sensor is out of range of its partnered mobile device. "Essentially invisible, Blast Baseball lets players focus on the game without
changing their natural swing and provides access to important metrics when
they want them," said Roger Weingarth, President and COO of Blast. "It is
important to us that Blast Baseball not only track key metrics, but give
users new ways to interact with the data. They can track and learn about
their swings, compare metrics and easily share that information with coaches
and friends. Our continued collaboration with ST will keep Blast's products
extremely useful and technically innovative."

"ST's IoT and Wearable strategy aligns perfectly with Blast's vision in sports
equipment and our large portfolio of motion sensors, delivering the optimal
combination of sensors to generate the best results for the Blast Baseball
product," said Luca Difalco, VP of Marketing at STMicroelectronics' Americas
Region. "Combining pioneering use of ST's precision motion-detection
technology with user-friendly and well-conceived app will change the way
people can experience the world."

Available now, Blast Baseball is just the start of Blast's product line. Blast
Baseball includes Blast's Precision Motion Sensor, bat attachment, and Blast
Baseball App download for $149.99 fromwww.blastmotion.com/baseball.

About Blast

Blast Motion defines the future of the digital experience with its innovative
motion capture technologies, which enhance the way we experience and
understand life's actions. Further information can be found at
blastmotion.com.

About STMicroelectronics

ST is a global leader in the semiconductor market serving customers across the
spectrum of sense and power and automotive products and embedded processing
solutions. From energy management and savings to trust and data security,
from healthcare and wellness to smart consumer devices, in the home, car and
office, at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting more from
technology to get more from life, ST stands for life.augmented.

In 2013, the Company's net revenues were $8.08 billion. Further information on
ST can be found atwww.st.com.

Blast Contact:
Dana Swanson
dswanson@blastmotion.com

STMicroelectronics Contact:
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
michael.markowitz@st.com

ST MEMS in Blast Baseball
http://hugin.info/152740/R/1783421/610753.pdf

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: STMicroelectronics via Globenewswire

HUG#1783421

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