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2017-02-02

Swedbank: Aet Altroff appointed Head of Customer Value Management

2 February, 2017

Aet Altroff is appointed Head of Customer Value Management (CVM) in
Swedbank and member of the Group Executive Committee. This is a new
Group function in Swedbank that will develop the bank's ability to
offer personalised services and products.

In October of 2016 Swedbank announced the creation of Digital Banking
with the aim to ensure digital development, transformation and
innovation. At the same time Swedbank announced that a new
organisation - CVM - was being formed. CVM will drive customer
loyalty with proactive, relevant and personalised offers distributed
to the right channel at the right time based on customer insights.

- Aet's solid experience in the area of retail banking and proven
track record of building customer loyalty is a great asset for
Swedbank and I am very pleased that we are now able to launch CVM.
Aet and her team have an important task to continue developing our
customer data and analytics abilities in all four home markets. Their
foremost target is more satisfied and loyal customers through
personalised offers, says Birgitte Bonnesen, President and CEO of
Swedbank.

Aet Altroff has a bachelor in Business Administration from the Tallinn
Technical University. She has had several leading positions in
Swedbank with a focus on retail banking and customer loyalty.

For more information:
Claes Warrén, Press Contact, Swedbank, phone +46 70 375 00 54

Swedbank AB (publ) is required to disclose this information pursuant
to Regulation (EU) No 596/2014 on market abuse, the Swedish Financial
Instruments Trading Act (1991:980) and/or the regulatory framework
of Nasdaq Stockholm). This information was sent to be published on 2
February 2017 at 07.05 CET.

Swedbank främjar en sund och hållbar ekonomi för de många människorna,
hushållen och företagen. Vår vision är att stå för hållbar tillväxt
"Beyond Financial Growth". Som en ledande bank på hemmamarknaderna
Sverige, Estland, Lettland och Litauen erbjuder vi ett brett utbud av
finansiella tjänster och produkter. Swedbank har drygt 7 miljoner
privatkunder och ca 640 000 företags- och organisationskunder med 266
kontor i Sverige och 143 kontor i de baltiska länderna. 2015 hade vi
850 miljoner digitala kontakter med våra kunder. Koncernen har även
verksamhet i övriga Norden, USA och Kina. Den 30 september 2016
uppgick balansomslutningen till 2 394 miljarder kronor.

Läs mer på www.swedbank.se
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http://news.cision.com/swedbank/r/aet-altroff-appointed-head-of-customer...
http://mb.cision.com/Main/67/2178921/622656.pdf

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