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2016-05-18

Swedish Match: Swedish Match appoints Fredrik Peyron as Senior Vice President Regulatory Affairs and Group Communications

As of May 16 2016, Fredrik Peyron has been appointed new Senior Vice
President Regulatory Affairs and Group Communications. Fredrik has
worked in different capacities at Swedish Match during the years
2000-2014, and he has also been the General Counsel at Autoliv.

Swedish Fredrik will act as spokesperson for the Group and he will be
responsible for coordinating our efforts in ensuring sound and
evidence based product regulation.

- The company has concluded that it would be beneficial to have one
person with an overall responsibility for regulatory affairs and
external information at Group level. My ambition is to achieve an
enhanced dialogue with decision makers in our markets. We strive
towards a regulatory environment where regulations regarding snus are
made based on independent science, and where our product won't be
placed in the same category as the harmful cigarette, says Fredrik
Peyron, Senior Vice President Regulatory affairs and Group
Communications.

Following this appointment, the Group Management Team at Swedish Match
AB will consist of Lars Dahlgren (President & CEO), Marlene Forsell
(CFO & SVP Group Finance), Joakim Tilly (President Scandinavia
Division), Lars Olof Löfman (SVP Product Supply & Innovation),
Fredrik Lagercrantz (SVP Business Control), Richard Flaherty
(President US Division), Marie-Louise Heiman (SVP Legal Affairs and
General Counsel), and Fredrik Peyron (SVP Regulatory Affairs and
Group Communications).

__________

Contacts:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441
___________

Swedish Match develops, manufactures, and sells quality products with
market-leading brands in the product areas Snus and moist snuff,
Other tobacco products (cigars and chewing tobacco), and Lights
(matches, lighters, and complementary products). Production is
located in six countries, with sales concentrated in Scandinavia and
the US. The Group's global operations generated sales of 14,675 MSEK
for the twelve month period ending 31 March 2016. The Swedish Match
share is listed on Nasdaq Stockholm (SWMA).

Swedish Match's vision is a world without cigarettes. Some of its
well-known brands include: General, Longhorn, White Owl, Red Man,
Fiat Lux, and Cricket.

___________
Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com

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http://news.cision.com/swedish-match/r/swedish-match-appoints-fredrik-pe...
http://mb.cision.com/Main/2004/2012189/517530.pdf

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