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2016-03-11

Swedish Match: Swedish Match comments on the exercise in part of the overallotment option in connection with the IPO of STG

NOT FOR RELEASE OR DISTRIBUTION OR PUBLICATION IN WHOLE OR IN PART,
DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA,
CANADA, AUSTRALIA OR JAPAN. This announcement is not a prospectus but
an advertisement and nothing herein contains an offering of
securities. No one should purchase or subscribe for any securities in
Scandinavian Tobacco Group A/S ("STG") except on the basis of
information in the prospectus published by STG in connection with the
potential offering and admission of such securities to trading and
official listing on Nasdaq Copenhagen A/S ("Nasdaq Copenhagen").

Scandinavia Tobacco Group (STG) has announced that part of the
overallotment option in connection with the initial public offering
(IPO) of STG has been exercised. After this exercise, Swedish Match
will hold1) 31.1 percent of STG.

The overallotment option granted in the IPO of STG has fallen due and
STG has announced that part of the option has been exercised. The
additional number of shares being sold in the IPO as a consequence of
the exercise of part of the overallotment option are sold at the
offer price of 100 DKK per share and shall be sold on equal basis by
the selling shareholders. After settlement between the shareholders
following this exercise, Swedish Match's shareholding in STG will be
reduced by 130,094 shares and Swedish Match will hold 31.1 percent of
STG (31,069,906 shares).

For more detailed information and a copy of STG's press release on
this subject, please visit

www.st-group.com.
1) Through Swedish Match Cigars Holding AB.

Important notice:

Copies of this announcement are not being made and may not be
distributed or sent into the United States of America, Canada,
Australia or Japan.

This communication does not constitute an offer of the securities to
the public in the United States. The securities referred to herein
may be offered or sold in the United States only (1) if registered,
or in a transaction exempt from, or not subject to, registration
under the U.S. Securities Act of 1933, as amended, and (2) by the
issuer or a manager (or affiliate thereof) registered as a
broker-dealer under the U.S. Securities Exchange Act of 1934.
Scandinavian Tobacco Group A/S does not intend to register any
portion of the offering of the securities in the United States or to
conduct a public offering of the securities in the United States.

In any EEA Member State, other than Denmark, that has implemented
Directive 2003/71/EC as amended (together with any applicable
implementing measures in any Member State, the "Prospectus
Directive"), this communication is only addressed to and is only
directed at qualified investors in that Member State within the
meaning of the Prospectus Directive.

This communication does not constitute an offer of the securities to
the public in the United Kingdom. No prospectus has been or will be
approved in the United Kingdom in respect of the securities. This
communication is being distributed to and is directed only at (i)
persons who are outside the United Kingdom or (ii) persons who are
investment professionals within the meaning of Article 19(5) of the
Financial Services and Markets Act 2000 (Financial Promotion) Order
2005 (the "Order") and (iii) high net worth entities, and other
persons to whom it may lawfully be communicated, falling within
Article 49(2)(a) to (d) of the Order (all such persons together being
referred to as "Relevant Persons"). Any investment activity to which
this communication relates will only be available to and will only be
engaged with Relevant Persons. Any person who is not a Relevant
Person should not act or rely on this document or any of its
contents.

Stabilisation/FCA

The Joint Global Coordinators, the Joint Bookrunners and the Co-lead
Manager and their affiliates are acting exclusively for Scandinavian
Tobacco Group A/S and the selling shareholders and no one else in
connection with the contemplated IPO. They will not regard any other
person as their respective client in relation to the contemplated IPO
and will not be responsible to anyone other than Scandinavian Tobacco
Group A/S and the selling shareholders for providing the protections
afforded to their respective clients, nor for providing advice in
relation to the contemplated IPO, the contents of this communication
or any transaction, arrangement or other matter referred to herein.

In connection with the contemplated IPO, the Joint Global
Coordinators, the Joint Bookrunners and the Co-lead Manager and any
of their affiliates, acting as investors for their own accounts, may
purchase shares and in that capacity may retain, purchase, sell,
offer to sell or otherwise deal for their own accounts in such shares
and other securities of Scandinavian Tobacco Group A/S or related
investments in connection with the contemplated IPO or otherwise.
Accordingly, references in the prospectus to the shares being
offered, acquired, placed or otherwise dealt in should be read as
including any offer to, acquisition, placing or dealing by such Joint
Global Coordinators, the Joint Bookrunners and the Co-lead Manager
and any of their affiliates acting as investors for their own
accounts. The Joint Global Coordinators, the Joint Bookrunners and
the Co-lead Manager do not intend to disclose the extent of any such
investment or transactions otherwise than in accordance with any
legal or regulatory obligations to do so.

Matters discussed in this communication may constitute forward-looking
statements. Forward-looking statements are statements (other than
statements of historical fact) relating to future events and
anticipated or planned financial and operational performance and can
be identified by words such as "targets," "believes," "expects,"
"aims," "intends," "plans," "seeks," "will," "may," "might,"
"anticipates," "would," "could," "should," "continues," "estimate" or
similar expressions. The forward-looking statements in this
communication are based upon various assumptions, many of which are
based, in turn, upon further assumptions. Although Scandinavian
Tobacco Group A/S believes that these assumptions were reasonable
when made, these assumptions are inherently subject to significant
known and unknown risks, uncertainties, contingencies and other
important factors which are difficult or impossible to predict and
are beyond its control. Such risks, uncertainties, contingencies and
other important factors could cause actual events to differ
materially from the expectations expressed or implied in this
communication by such forward-looking statements.

The information, opinions and forward-looking statements contained in
this announcement speak only as at its date and are subject to change
without notice.

__________

Contacts:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and
Corporate Sustainability

Office +46 8 658 0173
___________

The character of this information is such that it shall be disclosed
by Swedish Match AB (publ) in accordance with the Swedish Securities
Markets Act. The information was disclosed to the media on 11 March,
2016 at 8.45 a.m. (CET).

___________
Swedish Match develops, manufactures, and sells quality products with
market-leading brands in the product areas Snus and moist snuff,
Other tobacco products (cigars and chewing tobacco), and Lights
(matches, lighters, and complementary products). Production is
located in six countries, with sales concentrated in Scandinavia and
the US. The Group's global operations generated sales of 14,486 MSEK
for the twelve month period ending 31 December 2015. The Swedish
Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match's vision is a world without cigarettes. Some of its
well-known brands include: General, Longhorn, White Owl, Red Man,
Fiat Lux, and Cricket.

___________
Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com

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http://feed.ne.cision.com/client/waymaker1/WOLReleaseFile.aspx?id=344140...
http://mb.cision.com/Main/2004/9932925/487569.pdf

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