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SYZ GROUP: Three iconic personalities on display at SYZ

splay at SYZ.
Processed and transmitted by NASDAQ OMX Corporate Solutions. The issuer is
solely responsible for the content of this announcement.
Geneva, 1 February 2016 -The Swiss banking group SYZ has unveiled a new
advertising campaign centred on
iconic personalities. Appearing in Switzerland and throughout Europe, this
campaign combines the founding values of SYZ with images of Winston
Churchill, Albert Einstein, and Salvador Dalí. The new institutional brand
signature, "Creating Performance", will complement these exclusive visuals.

Entitled "IN . WE TRUST", the new campaign reflects the essential principles
on which SYZ bases its value proposition, associating them with figures who
made an impact on their times through their genius, talent, or convictions.

Whether in private banking or asset management, SYZ is convinced that only an
active management approach can create value long-term value. With this
objective in mind, it is essential to invest in human capital to attract and
select the best talent and offer a propitious environment in which to
flourish. Within a rigorous investment process, talent is able to express its
convictions and seize on investment opportunities that arise.

To illustrate these fundamental concepts, historical figures who had an impact
on the collective memory were selected and paired with three slogans: "IN
GENIUS WE TRUST" (Albert Einstein), "IN TALENT WE TRUST" (Salvador Dalí), and
"IN CONVICTION WE TRUST" (Winston Churchill).

Lastly, the new brand signature, "CREATING PERFORMANCE", underscores SYZ's
devotion to performance and its commitment to the future.

This new campaign follows a long tradition of cartoon advertisements. At the
time, these advertising campaigns made an impression with their quirkiness.
Nearly 20 years later, SYZ continues to innovate by choosing very sleek
black-and-white visuals that stand out with a simple yet catchy slogan and a
brand signature geared towards the future.

Developed by the LUNIC agency, this new campaign will start running on 1
February 2016 in major international economic and financial media outlets and
on posters in Switzerland's major Swiss airports.

For any further information, please contact:

Moreno Volpi
Tel.: +41 (0)58 799 16 98

About SYZ Group

Founded in 1996 in Geneva, Swiss banking group SYZ focuses exclusively on
asset management via two complementary pillars: high-end private banking and
asset management. SYZ employs 580 staff and has CHF 40 billion in assets
under management (EUR 39 billion, USD 40 billion). Headquartered in Geneva,
the Group also has offices in Zurich, Lugano, Locarno, Milan, Madrid,
Barcelona, Bilbao, Zaragoza, London, Luxembourg, Brussels, Paris, Dubai,
Johannesburg, Miami, Nassau and Hong Kong.


The French text prevails.

ADV. Einstein
ADV. Churchill
Press release
ADV. Dalí


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Banque SYZ SA via Globenewswire


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