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2016-02-11

Taboola: Taboola Unveils Exclusive 'Full Platform' Discovery Partnership With Trinity Mirror, Empowering Editorial, Sales, and Product Teams

Two-Year Partnership Will Drive Audience Engagement and Revenue Goals for
Leading UK Publisher Sites Including The Mirror, Daily Record, and Manchester
Evening News

NEW YORK and LONDON, Feb. 11, 2016 (GLOBE NEWSWIRE) -- Taboola®, the leading
global discovery platform, today announced an exclusive, two-year partnership
with Trinity Mirror plc, one of the UK's largest multimedia publishers. The
collaboration will see Trinity Mirror utilise Taboola Native, a
white-labelled native advertising solution that empowers sales teams to
promote both on-site and off-site sponsored content campaigns, nationally and
locally around the country.

Trinity Mirror will seamlessly integrate Taboola's personalised content
recommendations across its network of over 28 desktop and mobile sites,
including The Mirror, Daily Record, and Manchester Evening News, driving
audience engagement and revenue goals for the publisher.

With over 22 million unique monthly visitors, Trinity Mirror's regional and
national titles reach many sought-after audiences across the UK. Prominent
content recommendations alongside editorial, powered by Taboola's predictive
engine, will present these visitors with promoted stories from around the
web, creating value for users and generating significant new revenue streams
for the publisher.

Both companies will also be collaborating on new strategies built around Full
Page Personalisation, using Taboola's predictive technology to segment
audiences and adjust the on-site user experience in real-time.

"As our team at Trinity Mirror continues to grow and develop our digital
properties, we are committed to delivering not only the most compelling
content to our readers, but also a best-in-class user experience," said Piers
North, Strategy Director at Trinity Mirror. "Our partnership with Taboola
allows us to tap into their leading discovery technology, develop new
strategies around increasing audience engagement, and generate substantial
new revenue streams."

Taboola's predictive engine analyses hundreds of real-time signals (such as
geography, device type, referral source, and more) to predict the top handful
of items a user may want to consume next. With headquarters in New York City
and its European operations based in London, Taboola has inked partnerships
with several leading UK and European publishers, including Daily Mail, ESI
Media, Axel Springer, Future Publishing, Johnston Press, NextRadioTV,
Lagardere, Eurosport, Marie Claire, and Purch.

"It's an honour to partner with such an esteemed media company as Trinity
Mirror and its portfolio of truly iconic brands," said Adam Singolda, founder
and CEO at Taboola. "Over the past two years, we've invested heavily in
building a holistic platform that can support a variety of innovative
strategies around audience, engagement, and monetisation, and we're excited
to work with the Trinity Mirror team on unlocking more of those opportunities
in the years ahead."

About Taboola
Taboola is the leading discovery platform, serving over 300 billion
recommendations to over 750 million unique visitors every month on some of
the Web's most innovative publisher sites, including USA TODAY, Business
Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York
City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, São
Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to
retain users on their sites, monetize their traffic, and distribute their
content to drive high-quality audiences. Learn more at www.taboola.com and
follow @taboola on Twitter.

About Trinity Mirror
Trinity Mirror is the largest news publishing company in the UK combining both
national and regional titles. We publish more than 160 newspaper titles
across the UK&Ireland, from the national presence of the Daily Mirror, the
Daily Record, the Sunday Mirror, the People and the Sunday Mail, to local
favourites like the Manchester Evening News, Bristol Post, Liverpool Echo and
Nottingham Post. Our network of more than 100 websites provide 24/7 coverage
of the news, sport and showbiz stories that matter to more than 120m unique
browsers every month.
Media Contacts:

Taboola
press@taboola.com

Harry Carter
Trinity Mirror
harry.carter@trinitymirror.com

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Taboola via Globenewswire

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Författare WKR

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