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Tele2 AB: Allison Kirkby Appointed New CFO of Tele2 AB

Stockholm - Tele2 AB (Tele2), (NASDAQ OMX Stockholm Exchange: TEL2 A
and TEL2 B) today announces that Allison Kirkby has been appointed
new CFO of Tele2 AB, effective as of 1 May 2014. She succeeds Lars
Nilsson in the position.

Allison, aged 46, has a strong breadth of consumer industry experience
from a career of over 25 years spent in FMCG, Media, Telecom & Retail
businesses. She was most recently the Chief Financial Officer of
Shine Group, the global media production company, where she played a
key role in successfully integrating the USD 675 million business
into News Corporation (now 21st Century Fox). Prior to this Allison
was Virgin Media's Executive Director of Finance Operations &
Transformation, which succeeded a successful two decades with Procter
& Gamble in a variety of senior financial & operational roles. She is
also an Independent Non-Executive Director & Audit Chair at Greggs
Plc, the UK retailer, and a Fellow of the Chartered Institute of
Management Accountants.

Mats Granryd, President and CEO at Tele2 AB, comments: "I am very
pleased to announce Allison Kirkby as our new Chief Financial
Officer. We couldn't have found a better replacement and I am certain
that Allison's valuable financial experience and strong personality
will contribute to the continued success of Tele2. Lars has been a
pleasure to work with and he has done a tremendous job during his
time at Tele2, strongly contributing to the development of the
company, especially its solid financial position."

Allison Kirkby comments: "I am delighted to join such a strong company
as Tele2 in the role as Chief Financial Officer. I believe that my
financial & operational experiences from several different companies
and industries will be a strong asset in the further development of
Tele2. Moreover, I feel a solid personal match with the company
culture, the Tele2 brand character and its growth ambition. The Tele2
way, the challenger spirit and the company's will to do bold and
different things really attracted me."

Lars Nilsson comments: "After seven incredible years as CFO for Tele2,
it is time for new challenges. The timing is right from a personal,
as well as professional perspective. Tele2 is in a very sound
financial state and is a company that continues to show good results.
I am confident that Allison together with the rest of the Tele2 team
will continue to build on that strong position."

For further information, contact:

Lars Torstensson, EVP Corporate Communication, Telephone: +46 702 73
48 79

Viktor Wallström, Press Inquiries, Telephone: +46 703 63 53 27

customers in 10 countries. Tele2 offers mobile services, fixed
broadband and fixed telephony, data network services, cable TV and
content services. Ever since Jan Stenbeck founded the company in
1993, it has been a tough challenger to the former government
monopolies and other established providers. Tele2 has been listed on
the NASDAQ OMX Stockholm since 1996. In 2013, we had net sales of SEK
30 billion and reported an operating profit (EBITDA) of SEK 6


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