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Tele2 AB: Richard Peers appointed Chief People & Change Officer and new member of Tele2 AB's Leadership Team

Stockholm - Tele2 AB, (Tele2), (NASDAQ OMX Stockholm: TEL2 A and TEL2
B) today announces that Richard Peers is appointed Executive Vice
President, Chief People & Change Officer and member of Tele2 AB's
Leadership Team. He will assume the new position 20th of July 2016
and report to Allison Kirkby, President and CEO.

Tele2 considers our people to be one of our most important assets and
operates in an exciting and dynamic environment. In support of this,
Tele2 will appoint Richard Peers as Chief People & Change Officer to
strengthen its people focused strategies.

Richard has a strong background in telecoms, leading international HR
teams and in managing global change programs. He joins Tele2 from
General Electric where he was the Global Organisation and Talent
Leader for the Energy Connections business. Prior to General
Electric, Richard spent fourteen years with Vodafone in a number of
senior HR and Finance roles, most recently as the HR Director for
Vodafone Global Enterprise. Richard started his career at
PricewaterhouseCoopers where he trained as a Chartered Accountant
(FCA). He is also a Fellow of the Chartered Institute of Personnel
and Development (FCIPD).

Allison Kirkby, President and CEO of Tele2 AB, comments: "Since
launching our new Operating Model in October and now in our second
year of the Challenger Program, I am very excited about Richard
joining our team to bring proven leadership to our people and talent
strategies, during this period of change."

Richard Peers, incoming EVP Chief People & Change Officer at Tele2 AB,
comments: "I am delighted to be joining Tele2 in the role of Chief
People & Change Officer. I feel a real affinity with the Tele2
culture and I am looking forward to working with Allison and the
leadership team to drive the people and organisation agenda."

As a consequence of this new position, Elinor Skogsfors will leave her
position as Executive Vice President Human Resources and the Tele2 AB
Leadership Team. Elinor will remain within the company, supporting
Richard in his Group HR team.

For more information, please contact:
Viktor Wallström, Communications Director, Tele2 AB, Phone: +46 703 63
53 27

Louise Tjeder, Head of Investor Relations, Tele2 AB, Phone: +46 704 26
46 52

customers in 9 countries. Tele2 offers mobile services, fixed
broadband and telephony, data network services, content services and
global M2M/IoT solutions. Ever since Jan Stenbeck founded the company
in 1993, it has been a tough challenger to the former government
monopolies and other established providers. Tele2 has been listed on
the NASDAQ OMX Stockholm since 1996. In 2015, we had net sales of SEK
27 billion and reported an operating profit (EBITDA) of SEK 5.8


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