Bli medlem
Bli medlem

Du är här



Printed Electronics Leader and Local Craft-Beer Marketplace to Incorporate
NFC OpenSense Technology Into Microbrew Brands Across the U.S.

(OSLO, Norway) May 18, 2016 -Thin Film Electronics ASA("Thinfilm") (OSE:
THIN.OL; OTCQX: TFECY), a global leader in printed electronics and smart
systems, today announced a partnership withHopsy, the USA's first local craft
beer marketplace and beer delivery service. The two companies will
collaborate to integrate Thinfilm'sNFC OpenSense(TM)technology into a variety
of locally produced craft beers across the United States. The wireless NFC
tags will enable microbreweries to engage with consumers, educate customers,
and differentiate their respective brands.

Hopsy was created as an alternative distribution system through which
customers can order fresh draft beer directly from local breweries and have
it delivered right to their door. The beer is packaged in 32-ounce containers
called "growlettes," and each container will feature an NFC OpenSense tag as
part of its label. Hopsy currently offers over twenty different beers from
twelve San Francisco Bay Area breweries, with plans to access more beers and
breweries soon.

"Craft beer is not just about beer, it's also about authenticity and
craftsmanship. The two most important people in craft beer are the beer
makers and the beer lovers. Our customers truly care about where their beer
comes from and who made it. And we, at Hopsy, create a direct connection
between the two, bringing the freshest beer to the home, just as the brewer
intended it," said Hopsy's co-founder and CEO, Sebastien Tron. "We decided to
go one step further and bring the tasting experience into the living room. We
believe Thinfilm's technology gives our partner breweries a powerful tool to
connect with their customers beyond the brewery."

NFC OpenSense tags are thin, flexible labels that integrate with a product's
packaging or label and can be read with the tap of an NFC-enabled smartphone.
Each tag is uniquely identifiable and can detect a product's "factory sealed"
and "opened" states. Once tapped, the tag wirelessly communicates with the
cloud, instantly delivering relevant, contextual content based on the
product's state. Hopsy will work with its partner breweries to deliver a
range of rich content through the NFC tags, including brewery information,
product details, videos, and more.

"Niche businesses and novel brands often find it very difficult to compete
with larger, more established companies. They need solutions that
differentiate their products and help them connect with customers," said
Davor Sutija, CEO of Thinfilm. "Hopsy has developed a compelling service
that's resonating in the craft beer markets, and we're excited about the role
our technology can play in growing its business and the businesses of its
Thinfilm and Hopsy will be demonstrating the technology at theCraft Beverage
Expoon May 18thand 19that the Oakland Convention Center in Oakland,
California. A video highlighting Hopsy's service and the smart bottles can be
viewed by clicking the following link:

About Thin Film Electronics ASA

Thinfilm is a leader in the development and commercialization of printed
electronics. The first to commercialize printed, rewritable memory, the
Company is creating printed systems that include memory, sensing, display,
and wireless communication, all at a low cost unmatched by any other
electronic technology. Thinfilm's roadmap integrates technology from a strong
and growing ecosystem of partners to enable the Internet of Everything by
bringing intelligence to disposable goods.

Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian company
with headquarters in Oslo, Norway; product development and production in
Linköping, Sweden; product development, production, and business development
in San Jose, California, USA; and sales offices in the United States, Hong
Kong, and Singapore. For more information, visit

About Hopsy

Hopsy is the first local craft beer marketplace and beer delivery service
connecting local breweries with beer lovers. Hopsy's technology enables
brewers to have fresh draft beer delivered to local customers while providing
beer lovers unprecedented access to local beer when they want and where they
want. Launched in January 2016, Hopsy is currently serving the Bay Area, with
plans to quickly expand in all major craft beer markets.

# # #

This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act).

For more information on Thinfilm please contact:
Bill Cummings

VP, Marketing&Communications
Thin Film Electronics ASA
+1 408-503-7312

Jennifer Smith
Blanc&Otus for Thin Film Electronics ASA
+1 415-856-5152
For more information on Hopsy please contact:

Sebastien Tron
Hopsy, Inc.
+1 510-922-0353

This information is subject of the disclosure requirements acc. to §5-12 vphl (Norwegian Securities Trading Act)


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Thin Film Electronics ASA via Globenewswire


Författare Hugin

Tala om vad ni tycker

Tala om vad ni tycker

Ni är just nu inne på en betaversion av nya aktiespararna. Lämna gärna feedback på vad ni tycker i formuläret nedan.