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2016-09-13

Thin Film Electronics ASA: Thinfilm and Sarine Use NFC Solutions to Create Digital Identities for Diamonds

World Leader in Diamond and Gemstone Technologies Uses NFC SpeedTap
to Digitally Present Each Diamond's Unique Story to Consumers

OSLO, Norway, September 13, 2016 -Thin Film Electronics ASA("Thinfilm") (OSE:
THIN.OL; OTCQX: TFECY), an industry leader in printed Near Field
Communication (NFC) tags and smart systems, today announced a collaboration
withSarine Technologies Ltd.("Sarine"), a global leader in the advancement of
technology for the manufacture and marketing of diamonds and other precious
gemstones, to integrate Thinfilm's NFC SpeedTap(TM) tags in theSarine
Profile(TM)sales and consumer support system.

Sarine Profile features a collection of modules that combine to deliver
compelling tools and information to retailers and consumers alike. These
include images and comprehensive details on the diamond's measurements and
grading. For jewelers, Sarine Profile is a powerful, interactive digital
sales tool that helps eliminate stumbling blocks in the sales process and
improve conversion rates. For consumers, it tells each diamond's story in
real-time, supports buying decisions with scientific accuracy, and provides
digital proof of lineage and ownership.

During the Hong Kong Diamond and Jewelry Show, a leading global diamond event,
Sarine will feature SpeedTap tags on each showcased diamond's physical,
paper-based Sarine Profile. The technology empowers jewelers and consumers to
instantly and seamlessly connect to an identical digital version of the
profile through the tap of a smartphone. The experience is enhanced with the
Sarine custom app and supported by a cloud-based platform that enables
content management, analytics, and reporting. Discussions are underway to
expand the deployment and affix SpeedTap tags to finished rings as a
replacement for traditional ring tags. Plans for an initial pilot are also
being discussed.

"In cooperating with Thinfilm, Sarine is leveraging world-leading NFC
technology to advance the performance of Sarine Profile in jewelry retail
settings in real time," said Uzi Levami, CEO of Sarine Technologies. "The
implementation of SpeedTap tags with the Sarine Profile system enables
retailers and consumers to enjoy the benefits of instant, automatic access to
the powerful story of the diamond. The NFC tagging capability places Sarine
Profile(TM) diamond information as close as possible to the customer and the
sales presentation."

SpeedTap tags are thin, flexible labels that integrate with a product's
packaging or label and can be read with the tap of an NFC-enabled smartphone.
Each tag is uniquely identifiable and is virtually impossible to clone. Once
tapped, the tag wirelessly communicates with the cloud, instantly delivering
authentication messaging, serial numbers, and other relevant content from the
brand or manufacturer.

"Our relationship with Sarine will help bring leading-edge NFC solutions to a
range of stakeholders within the diamond and precious gemstone market," said
Erwan Le Roy, Thinfilm's EVP Business Development and GM NFC Solutions&Smart
Sensor Products. "We are very excited to partner with a global leader such as
Sarine, and look forward to working closely with them to further enhance
Sarine Profile and other product offerings."

Established in 1988 and headquartered in Israel, Sarine is a worldwide leader
in the development and manufacturing of advanced evaluation, planning,
processing, and finishing systems for diamond and gemstone production. Since
its founding, Sarine products have pioneered breakthroughs in the concepts
and practices that form the diamond pipeline. The company has 19 offices
spread across five continents.

Sarine is demonstrating Thinfilm's SpeedTap technology at the world's foremost
fine jewelry event, the Hong Kong Jewelry and Gem Fair. The event takes place
in Hong Kong September 13-17 at the AsiaWorld Expo, and September 15-19 at
the Convention&Exhibition Center. Visit Sarine at Booth 11Y02 (AsiaWorld
Expo) and Booth 3M070 (Convention&Exhibition Center).

About Thin Film Electronics ASA

Thinfilm is a leader in the development and commercialization of printed
electronics and NFC solutions. The first to commercialize printed, rewritable
memory, the Company is creating printed systems that include memory, sensing,
display, and wireless communication, all at a low cost unmatched by any other
electronic technology. Thinfilm's roadmap integrates technology from a strong
and growing ecosystem of partners to enable the Internet of Everything by
bringing intelligence to disposable goods.

Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian company
with headquarters in Oslo, Norway; product development and production in
Linköping, Sweden; product development, production, and business development
in San Jose, California, USA; and sales offices in the United States, Hong
Kong, and Singapore. For more information, visit www.thinfilm.no.

# # #

This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act).

For more information on Thinfilm please contact:
Bill Cummings

SVP Corporate Communications
Thin Film Electronics ASA
+1 408-503-7312

bill.cummings@thinfilm.no

Jennifer Pierce
Blanc&Otus for Thin Film Electronics ASA
+1 415-856-5152
jennifer.pierce@blancandotus.com

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This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Thin Film Electronics ASA via Globenewswire

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