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Tikkurila Oyj: Tikkurila's Color of the Year challenges white

Tikkurila Oyj

Press Release
December 10, 2016 at 12:00 a.m. (CET+1)

Tikkurila's Color of the Year challenges white

A jury of famous designers selected the elegant Angora H466 as the Color of
the Year 2017.

Good news for everyone tired of white walls and surfaces: Tikkurila's Color of
the Year 2017 is the nude shade Angora H466, which is an excellent
alternative to white. Compared to white, this elegant color that has been
dominating the catwalks for some time now is a softer choice for an overall
color in a space.

The leap of this color from the fashion world across to the world of interior
decoration was facilitated by Fashion DesignerTeemu Muurimäki
. He was a member of the jury, convened by Tikkurila, which put together the
color trends for Color Now 2017. The other famous members of the jury were
Interior Stylist and bloggerSusanna Vento
and Tikkurila's Design ManagerMarika Raike
. The jury members created mood boards using their preferred colors and
materials, which were then used as basis for the three color collections for
Color Now 2017. The three color collections - Hazy, Clay and Growth -
encompass current phenomena and moods.

The Color of the Year 2017, powdery Angora H466, is included in the color
collection Hazy. This collection's sophisticated, broken colors were inspired
by romantic manor houses of the English countryside.

"Angora is an easy color to decorate with. You can use it to paint large
surfaces without taking away any of the light in the space. Angora goes well
with darker, neutral colors, such as moss, the greyish and green shades of
mud and various cool shades of brown," saysMarika Raike,
Tikkurila's Design Manager.

The rustic color collection Clay combines burnt shades of terracotta and clay.
Tomato red and various shades of green form the core of the energetic color
collection Growth.

The soft Angora H466 and other shades of the color collections are all
included in Tikkurila's Feel the Color color card.

Tikkurila's decoration magazine for color lovers

Tikkurila has published its own decoration magazine.Color Now
is a compilation of stories from the world of color and interior decoration,
presented in the form of a classic decoration magazine. The magazine also
includes an introduction of the most current interior decoration colors for

Color Now
's mission is to help people visualize which colors and types of environments
make them happier and how to express themselves through painted surfaces and
the colors they select for their home. "We want to inspire consumers to be
more bold in their use of color when decorating their homes, and publishing
our own decoration magazine that focuses on color seemed to be a good way to
do so," saysMinna Avellan,
Tikkurila's Director of Brand Concept Development.

Color Now
will be published in Finland, as well as in Poland, Russia, China and the
Baltic countries. You can subscribe to the magazine on Tikkurila's website,
or pick up your copy of the magazine in Finnish at various hardware stores
and Vepsäläinen stores free of charge in January 2017. The English version of
the magazine in pdf format is available on our website

Photos of the color collections:Images

Subscribe in

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Photos of the magazine:Images

Further information:

Tikkurila Oyj
Marika Raike, Design Manager, tel. +358 40 584 3353,

Minna Avellan, Director, Investor Relations and Brand Concept Development,
tel. +358 40 533 7932,

Teemu Muurimäki is Fashion Designer at Marimekko and the Creative Director of
men's fashion brand Formal Friday. Muurimäki is also known for his work as a
designer for Giorgio Armani and Dolce&Gabbana, among others.

Susanna Vento is an interior stylist known for her interior design blog,
Varpunen, and collaboration with several design brands.

Marika Raike is Tikkurila's Design Manager. Raike is responsible for the
creation and development of Tikkurila's color collections and color systems
and, among other things, the visual look of the Tikkurila brand and new tips
for painters.

Tikkurila is the leading paints and coatings professional in the Nordic region
and Russia. With our roots in Finland, we now operate in 16 countries. Our
high-quality products and extensive services ensure the best possible user
experience in the market. Sustainable beauty since 1862.

This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Tikkurila Oyj via Globenewswire

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