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Tobii AB: Tobii and Ubisoft® Reveal New Eye Tracking Features in Tom Clancy's The Division™

STOCKHOLM & PARIS - Feb. 17, 2016 - Tobii (, the
global leader in eye tracking, in partnership with Ubisoft
(, the leading creator, publisher and
distributor of games, unveiled today entirely new eye-tracking
features ( for the PC version of Tom
Clancy's The Division, launching March 8. The new features, many
available for the first time in a major game title, create one of the
most immersive gaming experiences ever developed and help redefine
multiplayer collaboration.

"Collaboration and teamwork are at the core of Tom Clancy's The
Division. With eye tracking, we've been able to enhance communication
bandwidth between players, giving them an additional way to signal
their intent," said Stuart White, senior producer at Red Storm
Entertainment, a Ubisoft studio. "Tobii's eye tracking implementation
has taken the definition of teamwork in the game to an entirely new
level and we can't wait for gamers to experience the enhanced
immersion it provides."

As the latest highly-anticipated title in the Tom Clancy universe, The
Division will be the first game ever released to feature "Enemy
Tagging", a collaborative feature that allows players to simply look
at an opponent to highlight them for other allies, making non-verbal
communication between players more natural and completely foregoing
the need to verbally communicate the enemy's position.

"Ubisoft is innovating the way we as humans interact with games in The
Division and we're incredibly fortunate to work with their team to
develop this new benchmark in gaming," said Oscar Werner, president
of Tobii Tech. "We are still at an early stage in our long-term
ambition to create a widespread adaption of eye tracking in games.
Integration in a major title like The Division is an important step
on this journey."

Players with a Tobii eye tracker, including the Tobii EyeX
(, SteelSeries Sentry
or MSI GT72 S Tobii
( will
have access to these additional eye-tracking features in The

? Aim @ Gaze: When looking at a target and pressing the aim command,
the player's scene camera will automatically center on the target,
with fine adjustments made with the thumb stick or mouse.

? Grenade @ Gaze: Just as players aim their primary weapon with Aim
@ Gaze, they too can aim their trusty explosive in the same manner -
look, center and engage.

? Cover @ Gaze: "Look for cover" has a whole new meaning. Players
caught in one of The Division's wildly exciting firefights can move
between cover objects simply by exploring the scene with their eyes.
When looking for new sanctuary, available cover objects are
highlighted when the player's gaze runs across them, allowing players
to run for cover with a simple command.

? Enemy Tagging: The feature makes exploration more realistic as
players scan their environment for threats, tying their vision and
their character's together. As mentioned above, players need only
look at an enemy to tag and track them for other teammates.

? Collaborative Targeting: Once an enemy is tagged with Enemy
Tagging, the real assault begins. Use collaborative targeting to
simplify communication amongst your team and highlight a common enemy
to engage together.

? Extended View: Use your eyes to manipulate and control the in-game
camera, providing an "Infinite Screen" experience. For example, as
the player looks to the left of screen, the scene camera will
auto-pan to the left intuitively and in harmony with the player.

? EyeX Marks the Spot: Items and locations on the mega map can
easily be highlighted and selected when the player looks at them,
enhancing the map's ease of use.

? Clean UI: Players get more screen real estate and a completely
unobstructed view of the action, making gamers feel as if they are
physically there. Here, contextually activated UI elements like
mini-map, ammunition and health are hidden until a player looks at a
specific part of the screen. With less distractions on screen players
are able to better focus on completing their primary objective.

Recently announced at CES 2016, gamers will also receive a copy of Tom
Clancy's The Division when they purchase the MSI GT72 S Tobii
( gaming
notebook, the world's first consumer notebook with integrated eye
tracking from Tobii.

Additional Information

? See Tom Clancy's The Division eye tracking features in action

? To be among the first to try Tom Clancy's The Division with Tobii
Eye Tracking, visit Tobii's booth (#1932) at the Game Developer's
Conference in San Francisco, Mar. 16-19 (

? Interested in integrating eye tracking into your game? Join the
`Boost to the Big Time'
(, Tobii's
comprehensive game development and support program.


Stephan Floyd, Marketing Manager, Tobii Tech, +1-781-223-2005, email:

Sara Hyl?en, Corporate Communications & Investor Relations, Tobii AB,
+46 70 9161641, email:

About Tobii

Tobii is the global leader in eye-tracking. Our vision is a world
where all technology works in harmony with natural human behavior.
Tobii operates through three business units: Tobii Dynavox makes
specially designed computers that are controlled by eye movement or
touch screens for use by people with special needs due to spinal cord
injuries, CP, ALS or other medical conditions. Tobii Pro develops and
sells eye-tracking equipment and services used today by more than
2,000 companies and 1,500 research institutions, including all of the
world's 50 highest ranked universities. Tobii Tech further develops
Tobii's technology for new volume markets such as computer games,
personal computers, virtual reality and vehicles. Tobii is
headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII).
The group has approximately 600 employees. For more information,
please visit

About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive
entertainment and services, with a rich portfolio of world-renowned
brands, including Assassin's Creed, Just Dance, Tom Clancy's video
game series, Rayman, Far Cry and Watch Dogs. The teams throughout
Ubisoft's worldwide network of studios and business offices are
committed to delivering original and memorable gaming experiences
across all popular platforms, including consoles, mobile phones,
tablets and PCs. For the 2014-15 fiscal year Ubisoft generated sales
of ?1,464 million. To learn more, please visit


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