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2014-04-15

Tobii Technology AB: Tobii and Ergoneers Partner to Help Automakers Improve Safety and Ergonomics Using Remote Eye Tracking

MUNICH and STOCKHOLM - April 15, 2014 - The Analysis Division of Tobii
Technology (http://bit.ly/1eAljTw), the leader in eye-tracking
research solutions, today announced its partnership with Ergoneers
(http://bit.ly/1kXlMgN), a leading provider of ergonomic engineering
solutions. Ergoneers will resell Tobii's world-leading remote
eye-tracking systems with its comprehensive measurement and analysis
software, D-Lab, and custom-built driving simulators.

Tobii's remote eye trackers will provide D-Lab users with more options
for collecting eye-tracking data in simulator environments. Remote
eye tracking will provide new opportunities to more effectively
analyze and optimize human-machine interaction in the transportation
industry, to which Ergoneers already offers solutions built around
its wearable eye-tracking system, Dikablis.

"We are excited to add Tobii's world-leading remote eye trackers to
our portfolio. This will enable us to model and create tailored
simulator solutions based on eye tracking in a larger variety and
meet the requirements of more users and research scenarios," said
Marlene Gagesch, product manager D-Lab at Ergoneers.

D-Lab is a powerful all-in-one research tool for objectively measuring
and analyzing human behavior in both real-world and simulated
situations. D-Lab is extremely versatile in analyzing various types
of data from any kind of analog or digital data streams, including
remote eye tracking, eye tracking in head-mounted displays, different
kinds of audio and video output, and physiological measures.

Tobii's eye trackers are ideal for simulator testing because the
remote eye trackers offer a revolutionary large track box that allows
participants to move freely and naturally during task performance
while still maintaining unparalleled tracking accuracy. A high level
of accuracy and efficiency can be achieved for the in-depth study of
select features of a simulated interface.

"Eye tracking is quickly becoming a standard research tool for
simulator environments," said Tom Englund, president of analysis
solutions at Tobii. "We are excited about the partnership with
Ergoneers, one of the most successful and innovative providers of
simulator solutions for the automotive space. We look forward to
working together with their team to uncover new insights related to
driver safety, comfort, usability and more. This new partnership
aligns strongly with our overall strategy and vision of bringing eye
tracking into a wider variety of research environments and
applications."

About Tobii Technology (http://www.tobii.com/)

Tobii Technology is the global market leader in eye tracking and
pioneer of gaze interaction. The company's products are widely used
within the scientific community and in commercial market research and
usability studies. They are also used as a means to communicate by
people with disabilities. Tobii drives innovation of eye-tracking
technology in many other areas, offering OEM components for
integration into various industry applications, such as for use in
hospitals, engineering, sports and the entertainment industry.
Founded in 2001, the company has received numerous awards for its
technology innovations and recognitions for its rapid financial
growth. Tobii is based in Stockholm, Sweden, and has offices in the
United States, Germany, Norway, Japan and China. More information is
available at www.tobii.com.

Tobii Media Contacts:

Corporate contact:
Eva Windisch, Head of Marketing, Tobii Technology - Analysis
Solutions, +46 70 771 67 68, eva.windisch@tobii.com

In the U.S.:
Kristina Messner, Senior Vice President of Public Relations, Focused
Image, +1-703-678-6023, kmessner@focusedimage.com

About Ergoneers (http://bit.ly/1kXlMgN)

Ergoneers develops, manufactures and markets state-of-the art
simulation, measurement and analysis systems used to research and
optimize human-machine interaction. The company also provides
comprehensive consulting services, supporting customers through every
phase of development and launch of their product portfolio. Ergoneers
is recognized internationally as a key partner to major players in
the transportation, consumer products, market research and
biomechanics/sports industries for behavioral research and
ergonomics. Founded as a spin-off from the Faculty of Ergonomics at
the Technical University of Munich, the Ergoneers Group is
headquartered in the Munich Area. Growing rapidly, in 2012 the
company opened a second facility in Germany and founded Ergoneers of
North America. The company also has an extensive network of worldwide
distributors. More information is available at www.ergoneers.com
(http://www.ergoneers.com/en).

Ergoneers Media Contact

Corporate contact:
Sandra Sengl, Coordinator Marketing & PR, Ergoneers,
+49-8459-99542-62, sengl@ergoneers.com

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http://news.cision.com/tobii-technology-ab/r/tobii-and-ergoneers-partner...

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