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2016-02-23

ULRIK BENGTSSON APPOINTED AS CEO OF BETSSON AB

PPOINTED AS CEO OF BETSSON AB

The Board of Directors of Betsson AB has appointed Ulrik Bengtsson as new CEO
and President of Betsson AB. Ulrik Bengtsson has extensive experience of
digital consumer services and four years of experience from Internet gaming
through his role as CEO of Betsson Malta. He will replace Pontus Lindwall who
will return to his previous role as working Chairman of the Board. Lars
Linder-Aronson, current Chairman of the Board, will remain on the Board as a
member. Ulrik Bengtsson will assume his role as CEO and President on 1 March.

Ulrik has long-standing experience of digital consumer services, including MTG
and Viasat. Over the past four years, Ulrik has successfully worked as CEO of
Betsson?s operational company BML Group Ltd, on Malta. Going forward, Ulrik
will also continue to serve as CEO of BML Group on Malta.

?It will be great to have Ulrik as CEO of the parent company as well as he
knows the entire operations of the Betsson group. Ulrik has played an important
role in the development and the execution of the strategies which have resulted
in significant value growth for the group,? says Pontus Lindwall, current CEO
and President of Betsson AB.

?Ulrik?s knowledge of Betsson bodes for a continued good continuity?, says Lars
Linder-Aronson, Chairman of Betsson AB.

?I have been a part of an incredible journey over the past four years with
Betsson but I think that we are still only at the start of a structural
transformation of the entire industry, which is enabled by a continued transfer
of the activity towards online. In my role as CEO and President of Betsson, I
will continue to ensure that in the first instance the group focuses on
customers, and that innovation takes place where it is important for them. In
this way Betsson will continue to gain market shares. Our strategy to grow both
organically and through acquisitions remains? says Ulrik Bengtsson.

For further information, please contact:
Pontus Lindwall, CEO and President Betsson AB (publ), telephone: +46
(0)8 506 403 00, pontus.lindwall@betssonab.com
Malin Sparf Rydberg, Director of Communications Betsson AB (publ),
telephone: +46 (0)8 506 403 00, malin.sparfrydberg@betssonab.com

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