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2016-12-06

Unibet Group plc: Unibet Group becomes Kindred Group

Today, at an Extraordinary General Meeting in Stockholm, shareholders
approved the proposed change of the name of the holding company from
Unibet Group plc to Kindred Group plc. The change will improve
synergy, clarity and flexibility around the Group's multi-brand
strategy. This will not affect the customer facing brands such as
Unibet, Maria Casino, Bingo.com, Stan James and iGame.

The shareholders of Unibet Group plc today voted to change the name of
the holding company from Unibet Group plc to Kindred Group plc.

The strategic business rationale behind this decision relates to the
fact that Unibet Group is a growing and changing company that today
has ten consumer facing brands in the portfolio, many of them
acquired. Unibet Group has operated with a multi-brand strategy since
the acquisition of Maria Casino in 2007, a strategy which is now
fully adopted with the Kindred Group brand.

"Changing our group name from Unibet Group to Kindred Group marks an
historic step for our company, founded almost twenty years ago. We
are now in a position to move Kindred Group into the future with
enhanced clarity and flexibility, creating better conditions for
future growth in a dynamic and changing business environment", says
Anders Ström, Chairman of the Board of Directors of Unibet Group.

"As Kindred we can create a greater distinction between our consumer
facing brands and the group brand, providing us with the necessary
strategic flexibility to ensure we remain at the very forefront of
our industry. As a group we have played an important part in driving
the industry forward, and we intend to continue to do so in the
future", says Henrik Tjärnström, CEO of Unibet Group.

The chosen name is based on an extensive analysis of the Group culture
and identity. If you look up the word kindred in the dictionary, you
will find that it refers to a relationship between people with
similar beliefs, values and attitudes. The Unibet Group are proud of
their strong culture and great people, and this proposed name truly
describes the people of the Group.

For more information:

Alexander Westrell, Group Head of Communications
alexander.westrell@unibet.com
+46 73 707 1686

Inga Lundberg, Investor Relations
+44 788 799 6116

About Unibet Group

Unibet Group is one of Europe's largest listed online gambling
operators and is listed on Nasdaq Stockholm. Unibet Group provides
services in 20 languages to over 15.8 million customers in over 100
countries through several subsidiaries and brands. Unibet Group is a
member of the EGBA, European Gaming and Betting Association, RGA,
Remote Gambling Association in the UK and is audited and certified by
eCOGRA in relation to the pan-European CEN standard on consumer
protection and responsible gaming.

More information about Unibet Group plc can be found on
www.unibetgroupplc.com and twitter.com/UnibetGroup.

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http://news.cision.com/unibet-group-plc/r/unibet-group-becomes-kindred-g...
http://mb.cision.com/Main/824/2138599/600287.pdf

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