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Wessanen: Wessanen to acquire Piramide tea, a leading Organic Tea brand in The Netherlands

Wessanen and the Organic Flavour Company bv have signed an agreement for the
purchase of the Piramide tea brand. Closing is expected to be in March 2016.

Piramide is a long established tea brand in the Netherlands and leader in the
Health Food Stores channel. It has a broad range of high quality herbal,
black and green teas and is 100% organic and where relevant, fair trade
certified. The quality and purity of its blends make it a reference for tea
drinkers in the Organic market.

Tea is a core category for Wessanen and a key part of the market for healthy,
sustainable and organic food. Especially organic herbal and green teas are a
growth segment as consumers are looking for healthier and more sustainable
options. Wessanen is a European leader in Organic teas and Piramide will be
an addition to our strong portfolio of tea activities on the Zonnatura,
Clipper, Alter Eco, Bonneterre and Bjorg brands.

Christophe Barnouin (CEO of Wessanen)
commented: "The accretive acquisition of Piramide is a further step in the
execution of our strategy and will strengthen our leadership of Organic teas
in The Netherlands across both the Grocery Channel(with Zonnatura and
Clipper) and now also Health Food Stores. It fits our ambition to build
strong brands across all channels and to further strengthen and leverage our
scale, expertise and capabilities in core categories. Piramide will further
extend our overall leadership of the Health Food Store channel."

For more information

Ronald Merckx (CFO)
Phone +31 (0)20 3122 126
Twitter @Wessanen_250

For PDF click here


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Wessanen via Globenewswire


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