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2015-08-20

Wunderman: Wunderman Achieves Specialist Status for Adobe Campaign Expertise

Agency is First Partner Globally to Meet Adobe's Rigorous Standards for
Campaign Specialization

NEW YORK, Aug. 20, 2015 (GLOBE NEWSWIRE) -- Wunderman, one of the world's
largest CRM direct marketing networks, is the first Adobe partner globally to
be specialized in Adobe Campaign. Wunderman's KBM Group in the U.S. and its
EMEA team have each earned specialist status.

As an Adobe Premier Partner, WPP, Wunderman's parent company, has committed to
developing the skills required to design, develop, sell and deploy solutions
at a high level of expertise using Adobe technology across its network of
companies. Wunderman, an Adobe Business Plus Partner, leads this effort with
its commitment to Adobe Campaign. With six years of experience implementing
and running Adobe Campaign solutions for companies across various industries
and with marketing experts - architects, developers, solutions consultants,
and practitioners - individually certified through rigorous training,
Wunderman offers brands trustworthy expertise, comprehensive solutions and
repeatable results to improve marketing performance in both NA and EMEA.

Moreover, Wunderman supports Adobe Campaign within its data-centric IMPACT
Consumer Engagement Platform, enabling consistent, knowledgeable
personalization across channels as well as measurement and real-time updates
to consumer intelligence. The integration of enriched data with Adobe
Campaign is invaluable for driving marketing ROI and achieving agile,
in-the-moment marketing.

"Congratulations to Wunderman on this considerable achievement for not just
one, but two major global regions. Their commitment to providing marketers
high proficiency in Adobe Campaign coupled with their expertise in data
management for extraordinary consumer relevancy is unparalleled and a
testament to their industry leadership," says Jim Sink, Adobe's Vice
President of Global Agency Partnerships.

Gary S. Laben, Global Chief Data Officer of Wunderman and CEO of KBM Group,
says, "We are deeply committed to offering our clients best-in-class
solutions within a data-driven, insights-rich engagement ecosystem. Achieving
and maintaining a high degree of skill with Adobe Campaign to provide
optimized marketing results for our clients across the world is one of our
highest priorities."

As part of the WPP group, Wunderman is one of a collection of agencies --
including Acceleration, Cognifide, Mirum, and VML -- which have experience in
various Adobe Marketing Cloud Solutions: Adobe Campaign, Adobe Experience
Manager, Adobe Analytics, Adobe Target and Adobe Media Optimizer. The
companies collaborate and leverage individual solutions expertise and other
strengths across the network to provide marketing technology services beyond
the footprint of a single WPP company.

Wunderman is an Adobe Campaign Specialized Partner. Wunderman has been
validated by Adobe to have the certified personnel and customer references
required to deliver world-class implementations and the highest return on
investment for Adobe Marketing Cloud customers.

About Wunderman
Wunderman is a digital and direct marketing agency that combines creativity
and data to drive results for its clients. Wunderman excels in CRM,
advertising, loyalty management, content, promotions and social media.
Founded by Lester Wunderman in 1958, today we have 7,000 people, comprising
1,300 data scientists, 2,200 creatives and 3,500 business people working in
175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft,
Pfizer, Telefónica, Shell and UnitedHealth Group are among our clients.
Wunderman is part of WPP (NASDAQ:WPPGY). Find out more atwww.wunderman.com
and @wunderman.

About Adobe Marketing Cloud

Adobe Marketing Cloud empowers companies to use big data to effectively reach
and engage customers and prospects with highly personalized marketing content
across devices and digital touch points. Eight tightly integrated Solutions
offer marketers a complete set of marketing technologies that focus on
analytics, web and app experience management, testing and targeting,
advertising, video, audience management, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly
activate creative assets across all marketing channels. Thousands of brands
worldwide including two thirds of Fortune 50 companies rely on Adobe
Marketing Cloud.

Wunderman
Andrew Sexton
SVP, Press Relations
+1 212 941 3726
Andrew.sexton@wunderman.com

KBM Group
Peggy Garner
Director, Marketing Communications
+1 713 995 2358 or 281 865 1412
Peggy.garner@kbmg.com

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This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Wunderman via Globenewswire

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